Overview

Capy is a personal project that I built during the UX|UI Design bootcamp at ADA ITW which its main goal was to help people that usually forget different special dates like birthdays, anniversaries, among others, to keep track and even create and organize events shared with friends, to maintain the traceability while having all the events in order.

Role

Product designer
User Research, Interaction, Visual design, Prototyping & Testing

January 2023 - April 2023

The process

Employing Design Thinking, I conceived Capy as my culminating project for the UX|UI Design Bootcamp. My approach involved gathering insights through research and user interviews to comprehend their requirements. Subsequently, I began outlining the project. Following the prototyping phase, I conducted user testing, culminating in the creation of the final product. Here is the summary of what I did during this process.

During my research, I focused on the following aspects:

Comprehending user objectives and requirements
Identifying challenges and pain points of the users
Determining the success of the tasks measured

Understanding the project

The problem

Remembering crucial dates like birthdays and anniversaries has become a challenge, with Facebook's effectiveness waning. Coordinating surprise events has turned into a cumbersome process.

Objective

The project's primary goal is to aid users in easily recalling and managing significant dates like birthdays and anniversaries. Additionally, it aims to address issues in event coordination and enhance planning processes with added features for seamless organization and collaboration.

Solution

The proposed solution involves creating a mobile platform that caters to modern users' desire to stay connected on crucial dates. This platform will offer personalized features to aid in remembering and organizing significant events, enabling the sharing of greetings with loved ones regardless of their location.

User personas

Through my research, I identified two distinct user personas who could benefit from this app. By comprehending their challenges, aspirations, goals, motivations, and pertinent personal details, I aimed to develop an app that effectively addresses their concerns. I centered my design approach around these personas, aiming to alleviate their frustrations.

Task flow

These two workflows were employed during the project's initial phase as the Minimum Viable Product (MVP) alternative.

User flow

This userflow helped me understand the steps users take and what they do at each stage. This technique serves as a valuable tool for comprehending the user's interaction with the system, facilitating the identification of potential enhancements and optimizations for a more seamless and intuitive experience for next releases.

Cardsorting, dendrogram and information architecture

We utilized the similarity matrix to analyze the outcomes of the open card sorting, along with the dendrogram. This process led us to categorize the content into four sections: Calendar, Account, Events, and Help.

Usability test

For the 5 interviewed users, we gathered the following data:

Login Process: 90% of the participants found it easy to log in using their email and password. Interestingly, 10% initially attempted to sign in through the Google option, citing it as their habitual method for accessing apps.
View Upcoming Events: 90% of the users located and comprehended the upcoming events displayed. Nevertheless, 10% reported encountering confusion with the information presented in this section.
Access All Events: Among the interviewed individuals, 30% experienced difficulty locating the "View All" option within this section. Contrarily, 70% effortlessly identified this option while navigating the screen.
Delete Event: Without exception, 100% of the users understood where to find the option to delete an event.
Edit Event: Similarly, 100% of the users grasped the location of the option to modify an event.