Overview

Dr. Ajolote is a personal project, conceived as the final project for my Master's in UX|UI Design at Nuclio Digital School, where I am currently enrolled. This endeavor is still under development, and what you'll find here is a snapshot of its current state.

Role

Product Designer
User Research, Interaction, Visual design, Prototyping & Testing

February 2023 - September 30

We created a Mindmap, which assisted us in organizing a collection of information pertaining to a singular topic, thereby structuring it in a coherent and meaningful manner.

Mind map with topics thought for this project

Research

We initiated market research across all the topics outlined in our mindmap. This involved gathering data from Colombia, Mexico, and Spain—our target countries. Subsequently, we conducted a benchmark analysis to gain insights into the state of the pet app market. This comprehensive approach allowed us to ascertain how our product could distinguish itself within the market landscape.

Photo of a cat touching a human hand by Humberto Arellano on Unsplash

Understanding the problem

Among the 186 individuals surveyed by us, 81% reported that the most challenging aspect of owning a pet is the adaptation process and understanding their care needs. Consequently, when they conduct online research, they often experience frustration due to the difficulty in locating relevant information or being overwhelmed by excessive data. Finding pertinent and detailed information about a specific topic can prove to be arduous, resulting in genuine frustration and consuming valuable time.

User personas

We developed two user persona profiles: one for pet owners who are keen on obtaining additional care information for their pets, and another for veterinarians. The veterinarian profile allows access to the application to monitor the status of their patients and offer services based on geolocation to app users.

Journey map

Photo of a men with a dog looking at mountains in the middle of the day by Xan Griffin on Unsplash

POV

The owner requires reliable information and tools to ensure the well-being of their pets after acquiring them.

How might we...

How might we assist pet owners in maintaining a comprehensive health record to take care of their pets, providing them with confidence and reliability in the information?

two guinea pigs eating pieces of carrots Photo by Bonnie Kittle on Unsplash

image with the text: dr ajolote is the solution for owners who want to keep their pet's information in one place: pet's care, medical records and appointments

User flow and architecture

Wireframes

As a collaborative effort for our Master's project, we're collectively engaged in generating various types of sketches and collaboratively crafting flows, processes, and user interfaces.